TY  - BOOK
AU  - Phadtare,Milind Trivikram
TI  - PROJECT MARKETING: a practical approach
SN  - 9781000828085
AV  - HF5415.1263 
U1  - 658.8/04 23/eng/20220926
PY  - 2022///
CY  - [S.l.]
PB  - ROUTLEDGE INDIA
KW  - Industrial marketing
KW  - Management
KW  - Marketing
KW  - Planning
KW  - BUSINESS & ECONOMICS / Project Management
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - BUSINESS & ECONOMICS / Management
N2  - This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like
UR  - https://www.taylorfrancis.com/books/9780429329647
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -