Kolb, Bonita M., <br/><br/>
Marketing strategy for the creative and cultural industries / 
Bonita M. Kolb. 
 - 2nd edition. 
 - 1 online resource. 
 - Mastering management in the creative and cultural industries .
<br/><br/> "Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans bringing together strategic planning, market research, goal setting, and marketing theory and practice explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide"-- 
<br/><br/><label>ISBN: </label>9780367817077 0367817071 9781000190366 1000190366 9781000190373 1000190374 9781000190359 1000190358 9781315691336 1315691337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Arts--Marketing.<br/>Performing arts--Marketing.<br/>Cultural industries--Management.<br/>BUSINESS & ECONOMICS / General<br/>BUSINESS & ECONOMICS / Marketing / General<br/>BUSINESS & ECONOMICS / Industries / Service Industries
<br/><br/><label>LC Class. No.: </label>NX634 
<br/><br/><label>Dewey Class. No.: </label>700.68/8