TY  - BOOK
AU  - Datta,Surja
AU  - Roy,Sandeep
AU  - Kutzewski,Tobias
TI  - Unlocking strategic innovation: competitive success in a disruptive environment 
SN  - 9780429317514 (electronic bk)
AV  - HD41 .D378 2021
U1  - 658.4/063 23
PY  - 2021///
CY  - New York
PB  - Routledge
KW  - Competition
KW  - Business enterprises
KW  - Technological innovations
KW  - International cooperation
KW  - Strategic planning
KW  - Globalization
KW  - Economic aspects
KW  - BUSINESS & ECONOMICS / Strategic Planning
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)
KW  - COMPUTERS / Information Technology
N2  - "This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalisation and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalised and digitised world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It should also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment"--
UR  - https://www.taylorfrancis.com/books/9780429317514
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -