TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Micheal A.
AU  - Purani, Keyoor.
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9781259026850
U1  - 659.1 23rd Ed.
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
ER  -