Belch, George E. <br/><br/>
Advertising and Promotion:  An Integrated Marketing Communications Perspective/ 
By George E. Belch et. al. 
 - 9th Ed. 
 - Chennai:  McGraw Hill Education (India) Pvt. Ltd.  2018. 
 - xliii, 1016p;,  23cm. 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL