TY - BOOK AU - Wirtz, Jochen. AU - Lovelock, Christopher. AU - Chatterjee, Jayanta. AU - Das, Gopal. TI - Essentials of Services Marketing SN - 9789353435417 U1 - 658.812 23rd Ed. PY - 2019/// CY - Uttar Pradesh PB - Pearson India Education Services Pvt. Ltd. ER -