Wirtz, Jochen. <br/><br/>
Essentials of Services Marketing/ 
By Jochen Wirtz et. al. 
 - 3rd Ed. 
 - Uttar Pradesh:  Pearson India Education Services Pvt. Ltd.  2019. 
 - xxxii, 675p;,  23cm. 
<br/><br/><label>ISBN: </label>9789353435417 
<br/><br/><label>Dewey Class. No.: </label>658.812  / WIR