TY  - BOOK
AU  - Lilien, Gary L.
AU  - Kotler, Philip.
AU  - Moorthy, K. Sridhar.
TI  - Marketing Models
SN  - 9788120314757
U1  - 658.8 23rd Ed.
PY  - 2016///
CY  - Delhi
PB  - PHI Learning Private Limited
ER  -