Lilien, Gary L. <br/><br/>
Marketing Models/ 
By Gary L. Lilien et. al. 
 - 1st Ed. 
 - Delhi:  PHI Learning Private Limited,  2016. 
 - xv, 803p;,  22cm. 
<br/><br/><label>ISBN: </label>9788120314757 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIL