Kotler, Philip. <br/><br/>
Marketing Management/ 
By Philip Kotler & Kevin Lane Keller. 
 - 15th Ed. 
 - Uttar Pradesh:  Pearson India Education Services Pvt. Ltd.  2017. 
 - xxvi, 756p;,  24cm. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT