Sheth, Jagdish N. <br/><br/>
4A's of Marketing:  Creating Value for Customers, Companies and Society/ 
By Jagdish N Sheth & Rajendra S. Sisodia. 
 - 1st Ed. 
 - New York:  Routledge Taylor & Francis Group,  2012. 
 - xiii, 209p;,  23cm. 
<br/><br/><label>ISBN: </label>9780415793599 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHE