TY  - BOOK
AU  - Ed. Sheth, Jagdish N.
AU  - Ed. Parvatiyar, Atul.
AU  - Ed. Shainesh, G.
TI  - Customer Relationship Mangement: Emerging Concepts, Tools and Applications
SN  - 9780070435049
U1  - 658.812 23rd Ed.
PY  - 2001///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
ER  -