Customer Relationship Mangement:  Emerging Concepts, Tools and Applications/ 
edited by Jagdish N Sheth et. al. 
 - 1st Ed. 
 - Chennai:  McGraw Hill Education (India) Pvt. Ltd.  2001. 
 - xv, 544p;,  23cm. 
<br/><br/><label>ISBN: </label>9780070435049 
<br/><br/><label>Dewey Class. No.: </label>658.812  / CUS