TY  - BOOK
AU  - Blech, George E.
AU  - Belch, Michael A.
AU  - Purani, Keyoor.
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9789354600807
U1  - 659.113 23rd Ed.
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
ER  -