Blech, George E. <br/><br/>
Advertising and Promotion:  An Integrated Marketing Communications Perspective/ 
By George E Blech et. al. 
 - 12th Ed. 
 - Chennai:  McGraw Hill Education (India) Pvt. Ltd.  2022. 
 - xxxi, 712p;,  25cm. 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Dewey Class. No.: </label>659.113  / BLE