Dutta, Kirti. <br/><br/>
Brand Management:  Principles and Practices/ 
By Kirti Dutta. 
 - 2nd Ed. 
 - New Delhi:   Oxford University Press,  2022. 
 - xxiv, 460p;,  23cm. 
<br/><br/><label>ISBN: </label>9780190124137 
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUT