TY - BOOK AU - Roy, Rajeev. TI - Entrepreneurship SN - 9780199459667 U1 - 658.421 23rd Ed. PY - 2020/// CY - New Delhi PB - Oxford University Press N1 - Contents: Parts: 1. Foundations. 2. Business Idea. 3. Business Launch. 4. Mobilizing Resources. 5. Operations and Management. 6. Marketing. 7. Growth. 8. Social. Index. About the Author and Editor ER -