Entrepreneurship/
By Rajeev Roy.
- 3rd Ed.
- New Delhi: Oxford University Press, 2020.
- 495p;, viii, 24cm.
Contents: Parts: 1. Foundations. 2. Business Idea. 3. Business Launch. 4. Mobilizing Resources. 5. Operations and Management. 6. Marketing. 7. Growth. 8. Social. Index. About the Author and Editor.