TY  - BOOK
AU  - Enjolras,Manon
TI  - Innovation and export: the joint challenge of a small company 
T2  - Innovation, entrepreneurship, management series. Smart innovation set
SN  - 9781119881544
AV  - HD2341 
U1  - 658.022 23
PY  - 2021///
CY  - London, UK, Hoboken, NJ
PB  - ISTE, Ltd., Wiley
KW  - Small business
KW  - Technological innovations
KW  - Exports
KW  - Petites et moyennes entreprises
KW  - Innovations
KW  - Exportations
KW  - fast
N1  - Includes bibliographical references and index; Front Matter -- The Relationship between Innovation and Export in SMEs. The Innovation-Export Relationship: A Complex Vision -- Joint Innovation-Export Best Practices -- PE2I, or How to Model Synergies. Design of a Joint Diagnosis Dedicated to SMEs: The PE2I -- Implementation of the PE2I: Test with French SMEs -- Feedback on the PE2I Tool -- Conclusion -- References -- Index -- Other titles from iSTE in Innovation, Entrepreneurship and Management
N2  - The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119881544
ER  -