TY  - BOOK
AU  - Ach,Yves-Alain
AU  - Rmadi-Sa�id,Sandra
TI  - Financial information and brand value: reflections, challenges and limitations 
T2  - Innovation, entrepreneurship and management series
SN  - 9781119804208
AV  - HF5415.1255 .A24 2020
U1  - 658.8/27 23
PY  - 2020///
CY  - London, Hoboken
PB  - ISTE, Ltd., Wiley
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Value
KW  - Strat�egie de marque
KW  - Produits de marque
KW  - Valeur
KW  - branding
KW  - aat
KW  - value (economic concept)
KW  - fast
N1  - Includes bibliographical references and index
N2  - The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119804208
ER  -