TY  - BOOK
AU  - Chevalier,Michel
AU  - Mazzalovo,Gerald
TI  - Luxury brand management in digital and sustainable times: a new world of privilege 
SN  - 9781119706328
AV  - HD69.B7 C44 2020
U1  - 658.8/27 23
PY  - 2020///
CY  - Hoboken
PB  - Wiley
KW  - Brand name products
KW  - Management
KW  - Luxury goods industry
KW  - Luxuries
KW  - Marketing
KW  - Branding (Marketing)
KW  - Produits de marque
KW  - Gestion
KW  - Produits de luxe
KW  - Industrie
KW  - Strat�egie de marque
KW  - branding
KW  - aat
KW  - fast
N1  - Revised edition; Includes index
N2  - "As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119706328
ER  -