Gay, Claudine. <br/><br/>
Innovation and creativity in SMEs :  Challenges, Evolutions and Prospects / 
Claudine Gay, B�erang�ere L. Szostak. 
 - London :  Hoboken :  ISTE, Ltd. ;  John Wiley & Sons, Incorporated,  2019. 
 - 1 online resource (234 pages) 
 - Smart innovation set ;  v. 21 .
 - Innovation, entrepreneurship, management series.  Smart innovation set ;  v. 21. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account. 
<br/><br/><label>ISBN: </label>9781119513742 111951374X 1119649145 9781119649137 1119649137 9781119649144 
<br/><br/><label>Standard No.: </label>10.1002/9781119513742  doi 
<br/><br/><label>Source: </label>9781119649137  Wiley 
<br/><br/><label>Nat. Bib. No.: </label>GBB9D6895  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>019497706  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business.<br/>BUSINESS & ECONOMICS--Management Science.<br/>Small business
<br/><br/><label>LC Class. No.: </label>HD2341 
<br/><br/><label>Dewey Class. No.: </label>658.02/2