TY  - BOOK
AU  - Medina,Mercedes
AU  - Herrero,M�onica
AU  - Urgell�es,Alicia
TI  - Current and emerging issues in the audiovisual industry
T2  - Diverse and global perspectives on value creation set
SN  - 9781119384632
AV  - HD9999.C9472 
U1  - 338.4/70705 23
PY  - 2017///
CY  - London, UK, Hoboken, NJ
PB  - ISTE, Ltd., Wiley
KW  - Cultural industries
KW  - Industries culturelles
KW  - BUSINESS & ECONOMICS
KW  - Industries
KW  - General
KW  - bisacsh
KW  - fast
N1  - Includes bibliographical references and index; New Paradigms of Audiovisual Industry / Mercedes Medina -- The Threat of OTT for the Pay-TV Market / Alicia Urgelles -- The Resistance of Legacy TV Channels / Mercedes Medina -- The Public Service Heritage / Mercedes Medina -- The Battle for Audiences / M�onica Herrero -- Entertaining Power: Quality of Content / Mercedes Medina -- From Attention to Engagement in the Battle for the Audiences / Alicia Urgell�es -- Monetizing in the Digital Era / M�onica Herrero -- Implementing Innovation Strategy / Mercedes Medina
N2  - This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting' How are new market dynamics changing competition for content creation and acquisition and the revenue streams' Will content remain king' Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets'
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119384632
ER  -