Medina, Mercedes, <br/><br/>
Current and emerging issues in the audiovisual industry / 
Mercedes Medina, M�onica Herrero, Alicia Urgell�es. 
 - 1 online resource 
 - Diverse and global perspectives on value creation set ;  volume 1 .
 - Innovation, entrepreneurship, management series.  Diverse and global perspectives on value creation set ;  volume 1. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>New Paradigms of Audiovisual Industry / Mercedes Medina -- The Threat of OTT for the Pay-TV Market / Alicia Urgelles -- The Resistance of Legacy TV Channels / Mercedes Medina -- The Public Service Heritage / Mercedes Medina -- The Battle for Audiences / M�onica Herrero -- Entertaining Power: Quality of Content / Mercedes Medina -- From Attention to Engagement in the Battle for the Audiences / Alicia Urgell�es -- Monetizing in the Digital Era / M�onica Herrero -- Implementing Innovation Strategy / Mercedes Medina. 
<br/><br/> This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting' How are new market dynamics changing competition for content creation and acquisition and the revenue streams' Will content remain king' Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets' 
<br/><br/><label>ISBN: </label>9781119384632 111938463X 1119384656 9781119384656 9781119384663 1119384664 
<br/><br/><label>Standard No.: </label>10.1002/9781119384632  doi 
<br/><br/><label>Source: </label>992665  MIL 
<br/><br/><label>LCCN: </label>2016958362 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>018230748  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cultural industries.<br/>Industries culturelles.<br/>BUSINESS & ECONOMICS--Industries--General.<br/>Cultural industries
<br/><br/><label>LC Class. No.: </label>HD9999.C9472 
<br/><br/><label>Dewey Class. No.: </label>338.4/70705