TY  - BOOK
AU  - Hesz,Alex
AU  - Neophytou,Bambos
TI  - Guilt trip: from fear to guilt on the green bandwagon 
SN  - 9780470685532
AV  - HF5415.32 .H475 2010eb
U1  - 658.4/083 23
PY  - 2010///
CY  - Chichester, West Sussex, United Kingdom
PB  - Wiley
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Social responsibility of business
KW  - Green marketing
KW  - Guilt
KW  - Consommateurs
KW  - Comportement
KW  - Aspect psychologique
KW  - Entreprises
KW  - Responsabilit�e sociale
KW  - Marketing vert
KW  - Culpabilit�e
KW  - guilt
KW  - aat
KW  - fast
N1  - Includes bibliographical references and index; An Irrational Animal -- The Necessary Lie -- You Can't Handle The Truth -- Guilt is the New Fear -- Shades of Green -- Reparations
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9780470685532
ER  -