TY  - BOOK
AU  - Young,Laurie
AU  - Burgess,Bev
TI  - Marketing technology as a service: proven techniques that create value 
SN  - 9780470662410
AV  - HC79.H53 
U1  - 658.8 23
PY  - 2010///
CY  - Chichester, West Sussex, United Kingdom
PB  - Wiley
KW  - High technology industries
KW  - Marketing
KW  - fast
N1  - Includes bibliographical references and index; Technology Companies, Services and Networks -- Marketing Services -- Gaining Strategic Insight into Service Markets -- Internal Perspectives and their Strategic Impact -- Creating and Positioning a Service Brand -- Innovation and New Service Design -- Selling Services -- Marketing and Selling Services to Major Customers -- Communicating with Service Markets -- Service Quality -- Service on the World Stage -- Appendix: Marketing Tools and Techniques
N2  - "The book will be divided into four sections. The proposed content of the book is as follows: An introduction to the technical services sector including an expos of the unique dynamics founded on technical networks, and why traditional marketing is not immediately relevant to technical service"--
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9780470662410
ER  -