Young, Laurie,  1955- <br/><br/>
Marketing technology as a service :  proven techniques that create value / 
Laurie Young and Bev Burgess. 
 - 1 online resource 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Technology Companies, Services and Networks -- Marketing Services -- Gaining Strategic Insight into Service Markets -- Internal Perspectives and their Strategic Impact -- Creating and Positioning a Service Brand -- Innovation and New Service Design -- Selling Services -- Marketing and Selling Services to Major Customers -- Communicating with Service Markets -- Service Quality -- Service on the World Stage -- Appendix: Marketing Tools and Techniques. 
<br/><br/> "The book will be divided into four sections. The proposed content of the book is as follows: An introduction to the technical services sector including an expos of the unique dynamics founded on technical networks, and why traditional marketing is not immediately relevant to technical service"-- 
<br/><br/><label>ISBN: </label>9780470662410 0470662417 
<br/><br/><label>Standard No.: </label>10.1002/9780470662410  doi 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBA9B3321  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015426811  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries--Marketing.<br/>High technology industries--Marketing
<br/><br/><label>LC Class. No.: </label>HC79.H53 
<br/><br/><label>Dewey Class. No.: </label>658.8