TY  - BOOK
AU  - Luchs,Michael
AU  - Swan,Scott
AU  - Griffin,Abbie
ED  - Product Development & Management Association.
TI  - Design thinking: new product development essentials from the PDMA 
SN  - 9781118971826
AV  - TS171 
U1  - 658.5/752 23
PY  - 2015///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons Inc.
KW  - Product design
KW  - Critical thinking
KW  - Creative ability in business
KW  - Conception de produit
KW  - Pens�ee critique
KW  - Cr�eativit�e dans les affaires
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
N1  - Includes bibliographical references and index
N2  - Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business --whether your "product" is a tangible object, a service, or the business itself -- and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154273
ER  -