TY  - BOOK
AU  - Bliss,Jeanne
TI  - Chief customer officer 2.0: how to build your customer-driven growth engine 
SN  - 9781119047629
AV  - HF5415.5 
U1  - 658.8/12 23
PY  - 2015///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Customer relations
KW  - Management
KW  - Industrial management
KW  - Gestion d'entreprise
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
N1  - Includes index; Chief customer officer role clarity -- Unite leadership to achieve customer-driven growth -- Competency one : honor and manage customers as assets -- Competency two : align around experience -- Competency three : build a customer listening path -- Competency four : proactive experience reliability & innovation -- Competency five : one-company leadership, accountability, and culture -- Staging the work -- Establishing and filling the chief customer officer role
N2  - The author shares tools and leadership 'recipe cards' for leading and enabling business transformation. This book provides guidance on how to embed competencies into how a company develops products, goes to market, enables and rewards people, and conducts annual planning
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119154853
ER  -