TY  - BOOK
AU  - McKean,John
TI  - Customer's new voice: extreme relevancy and experience through volunteered customer information 
SN  - 9781119004363
AV  - HF5415.5 
U1  - 658.8/343 23
PY  - 2015///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Customer relations
KW  - Consumer behavior
KW  - Consommateurs
KW  - Comportement
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
N1  - Includes bibliographical references and index; Machine generated contents note; pt. I; DAWN OF THE NEW CUSTOMER --; ch. 1; New Information Masters --; Informed --; Sharing --; Mobile --; Future Masters --; Notes --; ch. 2; Power and Transparency --; Absolute Power --; New Transparency --; Note --; ch. 3; Age of Sharing --; Historical Sharing Tools --; Sharing Statistics --; Intentional versus Incidental --; Value of Intent and Context --; Science of Consumer Sharing --; Notes --; pt. II; NEW VOICE INNOVATORS' WIN-WIN --; ch. 4; Yesterday's Indirect Information Model --; Yesterday's Model --; Legacy of Indirect Information --; Privacy Not --; Notes --; ch. 5; Emerging Customer's New Voice Business Information Model --; Customer-Direct Information Model --; Forces Driving New Voice Engagement --; Direct Competencies Required --; Unlocking Consumers' Intent --; Notes --; ch. 6; Today's Customer's New Voice Vertical Industry Innovators --; Industry Innovators (Vertical) --; Notes --; ch. 7; Horizontal Industry Innovators --; Collaborative Consumption (Sharing Your Stuff) --; Quantified Self --; Wearable Technology --; Mobile Health --; Internet of Things --; Triangulated Personal Information --; Sensor Technology --; Virtual Reality --; Augmented Reality --; New Customer Information Industry (Consumer as Stakeholder) --; Customer's Voice --; Notes --; ch. 8; Practical Guide: How to Leverage the Customer's New Voice Today with Dr. David Schrader --; Scenario 1; Jeff's Shopping Trip --; Scenario 2; Jill's Grocery Shopping --; Overview --; Strategy --; Marketing and Sales --; Customer Service --; Information Technology --; Notes --; pt. III; ENGAGING TOMORROW'S NEW VOICE --; Notes --; ch. 9; How Consumers Will Buy Tomorrow --; Selling Reincarnated as Buying: New Buy/Sell Process --; Advertising Inversion --; Notes --; ch. 10; New Privacy --; Government/Advocacy Personal Data Initiatives --; Pivotal Personal Data Protection Initiatives --; Pivotal Business Event Time Line --; Notes --; ch. 11; Future Consumer Data Ecosystem --; Consumer as Information Stakeholder --; Mature Consumer/Business Information Sharing Models --; Walking through the Model --; Three Key Components Enabling the Personal Data Ecosystem --; Frameworks: The Major Ecosystem Governance Mechanism --; Volunteered Customer Information Service Characteristics --; Personal Information as a Sovereign/Monetized Asset --; Personal Data Ecosystem --; Notes
N2  - "The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels."--
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119017097
ER  -