TY  - BOOK
AU  - Ramfelt,Lena
AU  - Kjellberg,Jonas
AU  - Kosnik,Thomas J.
TI  - Gear Up: Test Your Business Model Potential and Plan Your Path to Success 
SN  - 9780857085641
AV  - HF5415.2 .R26 2014
U1  - 658.4658.401 22
PY  - 2014///
CY  - Hoboken
PB  - Wiley
KW  - Marketing research
KW  - New business enterprises
KW  - Business planning
KW  - Entrepreneurship
KW  - Marketing
KW  - Recherche
KW  - Nouvelles entreprises
KW  - Entrepreneuriat
KW  - entrepreneurs
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
N1  - And the wording; Cover; Copyright page; Title page; Contents; SOME COMPANIES SUCCEED, OTHERS FAIL; FIRST THERE IS CONFUSION; THEN THERE IS STRUCTURE; CREATE YOUR BUSINESS OPPORTUNITY; CUSTOMERS; ARE YOU SOLVING A PROBLEM?; HOW WILL YOU KNOW WHAT WORKS FOR YOU AND YOUR COMPANY?; INTERACT WITH YOUR CUSTOMERS!; FROM PAIN TO PRODUCT; HERE'S HOW IT USUALLY GOES; OH, THE PAIN!; CROSSING THE CHASM; THE SHIFT; DELIGHT; PAY ATTENTION TO THE PYRAMID OF NEEDS; INNOVATE, DON'T IMITATE; BUT HOW DO I DELIGHT?; THE POWER OF STORYTELLING; Customers love to share their delight!; FRICTION-FREE STORYTELLING; THE STORY OF DELIGHTDO YOU HAVE PROMOTERS?; If you delight your customers, they will promote and sell your product for you.; Bottom Line; CUSTOMER ACQUISITION; SALES: A NUMBERS GAME; THE PIPELINE MODEL; DELIGHT IS PART OF THE PIPELINE; PATCH THE LEAKS; ALWAYS DELIGHT THE USER; SALES IS A TEAM EFFORT!; ALWAYS BE CLOSING; PROFIT; Costs; Rate of Attrition; Lifetime Value; CREATE A UNIQUE SALES FORMULA; EXAMPLE OF A GOOD SALES FORMULA; WHEN DELIGHT DECLINES, DO YOU INCREASE FREQUENCY?; BUSINESS MODEL; THE ZERO GAME; EXAMPLES OF PLAYING THE ZERO GAME; WHAT IS THE CUSTOMER PREPARED TO PAY?; What is your profit? how big are your losses?customer acquisition data; what needs to be done to be successful?; set goals; partners; no company is an island; who loves you? who hates you?; what can you give and what will you get?; every partnership starts with a yes!; make sure the shoe fits; playmate partners; learning partners; spam partners; ammo in a war; jurassic partners; love or hate partners; strategic partners; poison partners; the partner give-get matrix; competitors; does the big beat the small? or does the fast beat the slow?; red ocean; blue ocean; Are you an outperformer? or are you a game changer?the innovator's dilemma; go global; scale your business; ... go global for a game changer and an outperformer -- huge difference!; going global means understanding players, stakes and code; players are the vips; players bet their stakes; learn the provincial code to gain acceptance; your customized lonely planet; team; think world-class talent!; ability to deliver; non-linear creative thinking; five key personas; the innovator; the evangelist; the producer; the administrator; the integrator; building a dream team is not easy; reality check; Hit where it hurts: the brutal truthidentify the risks; customers; delight; customer acquisition; business model; partners; competitors; go global; team; high stakes, no prisoners; be prepared to shoulder the blame; sync your gears; is there a pain for your delight?; sync your sales formula; is your unique sales formula made even more unique by your way of working with partners?; are you ready to go global?; spin the gears!; take action; make mistakes; celebrate success; there is no end; you don't have to trust us; tom kosnik; lena ramfelt; jonas kjellberg; ... the creative guys, ulf and johan
N2  - Transform your business idea into high potential venturesBig, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. It's a bootcamp, with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs and innovative executives a toolkit to bring their ideas to life and transform them into high potential ventures. Gear Up of
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9780857086563
ER  -