TY  - BOOK
AU  - Berke,Adam
AU  - Vaccarello,Lauren
TI  - The retargeting playbook: how to turn web-window shoppers into customers 
SN  - 9781119204145
AV  - HF5415.1265 
U1  - 658.8/72 23
PY  - 2014///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Internet marketing
KW  - Target marketing
KW  - Customer relations
KW  - Marketing sur Internet
KW  - Cibles (Marketing)
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
N1  - Includes index; Why We're Writing This Book -- The Evolution of Display Advertising -- Getting Started: Who Should Use Retargeting and for What -- Smart Targeting: Reach the Right People at the Right Time -- Taking Your Retargeting to the Next Level: Optimization Strategies That Work -- Creative Best Practices -- Advanced Retargeting Strategies -- Introduction to Measurement and Attribution -- Business Model Evolution -- Retargeting Meets Social Media: The Facebook Exchange -- Mobile Retargeting: Opportunities and Challenges -- Aligning your E-mail and Retargeting Strategies -- Privacy Matters: Providing Transparency and Control -- Conclusion: A Look to the Future
N2  - How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119204145
ER  -