TY  - BOOK
AU  - Reis Pinheiro,Carlos Andre
TI  - The heuristics of analytics: a practical perspective of what influences our analytical world 
T2  - Wiley & SAS business series
SN  - 9781118434260
AV  - HD30.215 
U1  - 658.4/033 23
PY  - 2014///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Management
KW  - Statistical methods
KW  - Decision making
KW  - Business planning
KW  - Heuristic algorithms
KW  - System analysis
KW  - Gestion
KW  - M�ethodes statistiques
KW  - Prise de d�ecision
KW  - Algorithmes heuristiques
KW  - Analyse de syst�emes
KW  - systems analysis
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
N1  - Includes bibliographical references and index; Unplanned Events, Heuristics, and the Randomness in Our World -- The Heuristic Approach and Why We Use It -- The Analytical Approach -- Knowledge Applications that Solve Business Problems -- The Graph Analysis Approach -- Graph Analysis Case Studies -- Text Analytics
N2  - A practical guide to deploying mathematical and statistical models when performing analytics The Heuristics in Analytics describes analytic processes and how they fit into the heuristic world around us. In spite of the strong heuristic characteristics of the analytical processes, this important book emphasizes the need to have the proper tools to engage analytics. It describes the analytical process from the exploratory analysis in respect to business scenarios and corporate environments, to model developments; and from statistics, probability, stochastic, mathematics, and artificial intelligence; to the deployments and possible outcomes.-Describes the overall analytical process in terms of modeling, deployment, and application -Presents distinct analytical approaches such as statistical, probabilistic, stochastic, and mathematical -Offers a new perspective of the randomness in analytical modeling -Includes case studies on the entire analytical process using telecom companies based in Brazil, Ireland, Turkey, United Sates, and Canada Randomness holds a strong impact in the everyday world. It makes sense, then, that analytics are put in place to understand business occurrences, marketplace scenarios, and consumer behavior. The Heuristics in Analytics uniquely shows how random events on a daily basis might completely change expectations, predictions, and behaviors, particularly in corporate environments, and how companies can build a proper analytical strategy to diminish the effect of randomness in business actions
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118434260
ER  -