TY  - BOOK
AU  - Sladek,Sarah L.
ED  - American Society of Association Executives.
TI  - The end of membership as we know it: building the fortune-flipping, must-have association of the next century 
SN  - 9781118891230
AV  - HD6496.5 
U1  - 658.4 23
PY  - 2011///]
CY  - Washington, D.C.
PB  - ASAE
KW  - Professional associations
KW  - Membership
KW  - Associations, institutions, etc
KW  - Marketing
KW  - Planning
KW  - Organizational change
KW  - Leadership
KW  - Organizations, Nonprofit
KW  - organization & administration
KW  - Societies
KW  - Organizational Innovation
KW  - Associations
KW  - Adh�esion
KW  - Associations professionnelles
KW  - Planification
KW  - Changement organisationnel
KW  - marketing
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
N1  - Includes index; The making of a dominant association -- Embracing change -- Offering better benefits -- Furthering your reach -- Building online communities -- Redefining membership -- Building a next century association
N2  - The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead, but you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118891230
ER  -