Scheinrock, Jeff. <br/><br/>
The agile start-up :  quick and dirty lessons every entrepreneur should know / 
 Agile startup 
by Jeff Scheinrock, Matt Richter-Sand. 
 - New York :  Wiley,  2013. 
 - 1 online resource :  color illustrations 
<br/><br/>Includes bibliographical references (pages 339-340) and index. 
<br/><br/>Why you should read this book -- The entrepreneur's life cycle -- Agile philosophy -- Make it feasible -- Customers and competition -- Making money -- Marketing -- Team -- Pitching your startup -- Investors -- Building the business -- What to know before you go. 
<br/><br/> An inspiring and impactful compilation of the most important lessons of entrepreneurship The tools of a digital age make it easier than ever to start a new business. And with billion-dollar IPOs and acquisitions making weekly headlines, the potential rewards are enormous. But even with all of the advantages and resources that today's entrepreneurs have access to, the likelihood of any one business succeeding is slim. That's why you need the simple, clear lessons found in The Agile Startup . Engaging and informative, The Agile Startup doesn't offer step-by-step instructions on how to build a better mousetrap. Instead, it shows you how to build companies that continually adapt to the "real" world. Along the way, you'll discover you're not alone in your entrepreneurial endeavors, and that almost every challenge a startup can face has already been faced, and overcome, by someone in the past. Contains lessons culled from decades of creating successful companies, which includes possessing a flexible mindset Provides valuable insights, based on a market-driven philosophy, regarding launching and managing products, businesses, and brands Written by two authors who have a combined sixty-plus years of startup experience and understand the reasons behind their successes and failures A companion Website contains supplementary material that allows you to learn in a hands-on fashion long after closing the book The journey of a startup is daunting. Think about everything that has to be overcome and you'll quickly see that the odds are stacked heavily against you. But with The Agile Startup as your guide, you'll learn exactly what it takes to succeed in your entrepreneurial endeavors. Note: The ebook version does not provide access to the companion files. 
<br/><br/><label>ISBN: </label>9781118744635 1118744632 9781118744482 1118744489 
<br/><br/><label>Source: </label>E1730E2E-95F0-435D-A6F8-48A6F912310B  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>LCCN: </label>2014397355 
<br/><br/><label>Nat. Bib. No.: </label>GBB361970  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016453802  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises.<br/>Entrepreneurship.<br/>Entrepreneurship<br/>Nouvelles entreprises.<br/>Entrepreneuriat.<br/>entrepreneurs.<br/>Entrepreneurship<br/>New business enterprises
<br/><br/><label>LC Class. No.: </label>HD62.5 
<br/><br/><label>Dewey Class. No.: </label>658.11