TY  - BOOK
AU  - Birla,Madan
TI  - Unleashing creativity and innovation: nine lessons from nature for enterprise growth and career success 
SN  - 9781119204053
AV  - HD53 
U1  - 658.4/063 23
PY  - 2014///
KW  - Creative ability in business
KW  - Creative thinking
KW  - New products
KW  - Technological innovations
KW  - Cr�eativit�e dans les affaires
KW  - Innovations
KW  - BUSINESS & ECONOMICS
KW  - General
KW  - bisacsh
KW  - fast
N1  - Includes bibliographical references and index; Part I. Creativity and innovation : the keys to enterprise growth and career success in the twenty-first century -- part II. The four requirements for the mind to generate creative ideas -- part III. Seven Unleashing creativity lessons from nature for creating the requirements -- part IV. The tested and proven three-step innovation process -- part V. Two Leading for innovation lessons from nature for engaging your team in the innovation process
N2  - "Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Unleashing Creativity and Innovation: Nine Lessons from Nature for Enterprise Growth and Career Success will teach people to do just that using the tested and proven materials that Madan has been using with great success in workshops and one-on-one coaching. Readers will learn the four conditions for generating creative ideas and the practical three-step innovation process. The book will be filled with lessons such as: Trust that all resources for germinating creative ideas are within you Accept the risk inherent in expressing raw creative ideas See the big picture and think clearly the mind must be undisturbed To see the big picture and think clearly the mind must be undisturbed "--
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119204053
ER  -