TY  - BOOK
AU  - Stevenson,Scott C.
TI  - Profitable direct mail appeals: planning, implementing and maximizing results
SN  - 9781118704356
AV  - HV41.2 .P76 2009
U1  - 658.15/224 23
PY  - 2009///]
CY  - Sioux City, Iowa
PB  - Stevenson, Inc.
KW  - Direct-mail fund raising
KW  - Handbooks, manuals, etc
KW  - Collecte de fonds par la poste
KW  - Guides, manuels, etc
KW  - fast
KW  - handbooks
KW  - aat
KW  - Handbooks and manuals
KW  - lcgft
KW  - Guides et manuels
KW  - rvmgf
N1  - "Edited by Scott C. Stevenson"--Running title area; Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118704356
ER  -