Profitable direct mail appeals : planning, implementing and maximizing results. - Stevenson, Scott C. (Sioux City, Iowa : Stevenson, Inc., 2009)
Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet.
"Edited by Scott C. Stevenson"--Running title area
Online resource; title from PDF title page (Wiley, viewed on May 22, 2013).
John Wiley and Sons
Keywords: Direct-mail fund raising -- Handbooks, manuals, etc; Collecte de fonds par la poste -- Guides, manuels, etc; Direct-mail fund raising; handbooks; Handbooks and manuals; Handbooks and manuals; Guides et manuels