Courting the wealthy. - Stevenson, Scott C. (Sioux City, Iowa : Stevenson, Inc., 2010)
Systems & Procedures for Managing the Cultivation Process -- The Empathy Factor: Keying in on Donors' Wants, Needs -- Forming First-Time Relationships -- Put Out the Welcome Mat -- Targeted Cultivation -- Create Programs Aimed at Building Relationships -- Cultivate & Engage Your Board -- Involvement Opportunities that Lead to Investment -- Cultivating Planned Gifts -- Varied Communications that Serve to Cultivate -- Donor Recognition as a Form of Cultivation -- Stewardship as a Form of Cultivation.
"Edited by Scott C. Stevenson."--Running title area
Online resource; title from PDF title page (Wiley; viewed on May 23, 2013).
John Wiley and Sons
Keywords: Fund raising -- Handbooks, manuals, etc; Nonprofit organizations -- Finance -- Handbooks, manuals, etc; Charities -- Handbooks, manuals, etc; Collecte de fonds -- Guides, manuels, etc; Associations sans but lucratif -- Finances -- Guides, manuels, etc; Charities; Fund raising; Nonprofit organizations -- Finance; handbooks; Handbooks and manuals; Handbooks and manuals; Guides et manuels