How to get a planned gifts program up and running. - Stevenson, Scott C. (Sioux City, Iowa : Stevenson, Inc., 2011)
Getting Started: Planning, Setting Goals -- Prospect Identification, Building a List -- Involve Volunteers, Nurture a Planned Gifts Committee -- Planned Gifts Options to Offer -- Meeting One-on-One -- Planned Gifts Newsletter & Other Printed Communications -- Strategies for Marketing Planned Gifts -- Identify, Nurture Agents of Wealth -- Publicize Planned Gifts, Build Awareness -- Online Strategies -- Recognition and Stewardship Measures -- Planned Gift Forms, Policy Issues and Samples -- Appendix: Resources for the Planned Gifts Professional.
"Edited by Scott C. Stevenson"--Running title area
Online resource; title from PDF title page (Wiley, viewed on May 22, 2013).
John Wiley and Sons
Keywords: Deferred giving -- Handbooks, manuals, etc; Fund raising -- Handbooks, manuals, etc; v; Collecte de fonds -- Guides, manuels, etc; Deferred giving; Fund raising; handbooks; Handbooks and manuals; Handbooks and manuals; Guides et manuels