Fundraising strategies for small shops. - Stevenson, Scott C. (Sioux City, Iowa : Stevenson, Inc., 2011)
Getting Started: Basic Fundraising Strategies -- Planning Actions and Analyzing Performance -- Making the Most of Face-to-Face Solicitation -- Building a Robust Annual Fund -- Promoting Major Gifts and Planned Giving -- Winning Support through Direct Mail Solicitation -- Contacting Donors and Prospects by Phone -- Creating Profitable Events and Sizable Sponsorships -- Messaging and Public Relations -- Building a Fundraising Board -- Getting the Most Out of Volunteers -- Leveraging the Power of Social Media.
"Edited by Scott C. Stevenson"--Running title area.
Online resource; title from PDF title page (Wiley, viewed on May 16, 2013).
John Wiley and Sons
Keywords: Fund raising; Nonprofit organizations; Charities; Fund Raising; Organizations, Nonprofit; Collecte de fonds; Associations sans but lucratif; fund raising; nonprofit organizations; Charities; Fund raising; Nonprofit organizations