All about sponsorships. (Sioux City, Iowa : Stevenson, Inc., 2012)
Setting the Sponsorship Stage -- Identifying Sponsorship Opportunities -- Identifying & Prioritizing Likely Sponsors -- Selecting Appropriate Sponsorship Perks -- Drafting the Proposal -- Ways to Approach would-be Sponsors -- Making the Ask -- Stewarding & Retaining Sponsors -- Additional Strategies for Securing Sponsorships.
Online resource; title from PDF title page (Wiley; viewed on May 16, 2013).
John Wiley and Sons
Keywords: Corporate sponsorship; Fund raising; Parrainage publicitaire; Collecte de fonds; fund raising; Corporate sponsorship; Fund raising