TY - BOOK AU - Stevenson,Scott C. TI - The operational plan: how to create a yearlong membership plan SN - 9781118703960 AV - AS6 .O64 2012 U1 - 658/.048 23 PY - 2012/// CY - Sioux City, Iowa PB - Stevenson, Inc. KW - Associations, institutions, etc KW - Membership KW - Membership campaigns KW - Associations KW - Adh�esion KW - Campagnes de recrutement KW - fast N1 - "Edited by Scott C. Stevenson"--Running title area; Getting Started: Examine Historical Data, Conduct Internal Audit -- Analyze Existing Member Categories: Benefits and Dues Structure -- Begin a Collective Planning Process -- Goal-Setting Procedures -- Recruitment and Retention Planning -- Include Chapter Development in Your Plans -- Member Events, Project -- Member Recognition -- Put Your Plan into Written form -- Monitor Progress and Evaluate Success UR - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118703960 ER -