The operational plan : how to create a yearlong membership plan. - Stevenson, Scott C. (Sioux City, Iowa : Stevenson, Inc., 2012)
Getting Started: Examine Historical Data, Conduct Internal Audit -- Analyze Existing Member Categories: Benefits and Dues Structure -- Begin a Collective Planning Process -- Goal-Setting Procedures -- Recruitment and Retention Planning -- Include Chapter Development in Your Plans -- Member Events, Project -- Member Recognition -- Put Your Plan into Written form -- Monitor Progress and Evaluate Success.
"Edited by Scott C. Stevenson"--Running title area.
Online resource; title from PDF title page (Wiley, viewed on May 16, 2013).
John Wiley and Sons
Keywords: Associations, institutions, etc. -- Membership; Membership campaigns; Associations; Campagnes de recrutement; Associations, institutions, etc. -- Membership; Membership campaigns