TY  - BOOK
AU  - Kotler,Philip
AU  - Kotler,Milton
TI  - Market Your Way to Growth: 8 Ways to Win
SN  - 9781118519660
AV  - HF5415.55 
U1  - 658.8 
PY  - 2012///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
KW  - Marketing relationnel
KW  - marketing
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Distribution
KW  - bisacsh
KW  - General
KW  - fast
KW  - stw
KW  - Beziehungsmarketing
KW  - Erfolgsfaktor
N1  - Includes bibliographical references (pages 201-206) and index; Praise for Market Your Way to Growth; Title Page; Copyright; Dedication; Introduction: Preparing to Master the Eight Pathways to Growth; We Live in a Two-Track World: Low/Slow Growth versus High/Fast Growth; Business Responses in a Low-Growth Economy; What Should Companies Do in a Low-Growth Economy?; The Eight Pathways to Sustainable Growth; Conclusion; Chapter 1: Grow by Building Your Market Share; Conclusion; Chapter 2: Grow through Developing Committed Customers and Stakeholders; Conclusion; Chapter 3: Grow by Developing a Powerful Brand; Conclusion; Chapter 4: Grow by Innovating New Products, Services, and ExperiencesConclusion; Chapter 5: Grow by International Expansion; Engaging in Foreign Direct Investment; Engaging in Export; Conclusion; Questions; Chapter 6: Grow by Mergers, Acquisitions, Alliances, and Joint Ventures; Conclusion; Questions; Chapter 7: Grow by Building an Outstanding Reputation for Social Responsibility; Conclusion; Chapter 8: Grow by Partnering with Government and NGOs; Conclusion; Questions; Epilogue; Index
N2  - Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119204015
ER  -