TY  - BOOK
AU  - Taylor,David
TI  - Grow the core: how to focus on your core business for brand success 
T2  - Gale virtual reference library
SN  - 9781119207894
AV  - HD69.B7 
U1  - 658.8/27 23
PY  - 2013///]
CY  - Chichester, West Sussex, United Kingdom
PB  - John Wiley & Sons Ltd.
KW  - Brand name products
KW  - Management
KW  - Product management
KW  - Strategic planning
KW  - Branding (Marketing)
KW  - Produits de marque
KW  - Gestion
KW  - Produits commerciaux
KW  - Planification strat�egique
KW  - Strat�egie de marque
KW  - branding
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Advertising & Promotion
KW  - bisacsh
KW  - Marketing
KW  - fast
N1  - Includes bibliographical references and index; Part I. Why grow the core? -- part II. Grow the core principles -- part III. Grow the core workouts -- part IV. The grow the core workplan
N2  - Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, theres very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207894
ER  -