TY - BOOK AU - Jones,Stephanie TI - BRICS and beyond: executive lessons on emerging markets SN - 9781119962694 AV - HD2755.5 U1 - 658/.049 23 PY - 2012/// CY - Chichester, West Sussex PB - Wiley KW - International business enterprises KW - Developing countries KW - Social responsibility of business KW - Diversity in the workplace KW - Industrial management KW - BUSINESS & ECONOMICS KW - International KW - General KW - bisacsh KW - fast KW - International economic relations KW - BRIC countries KW - Foreign economic relations KW - Pays du BRICS KW - Relations �economiques ext�erieures N1 - Includes bibliographical references and index; Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index N2 - With its wide range of current case illustrations and concise summaries, this is a new-generation text that will welcome today's MBA student to the wider world of 21st century international business." ... this book is needed not only because it looks at business from the BRICS points of view; it also looks at business from the point of view of tomorrow's business leaders, and the challenges that they will have to cope with."--Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK " UR - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208181 ER -