TY  - BOOK
AU  - Thain,Greg
AU  - Bradley,John
TI  - Store wars: the FMCG battle for mindspace and shelfspace, online and in-store 
SN  - 9781119207832
AV  - HF5429 
U1  - 381./1 23
PY  - 2012///
CY  - Chichester, Hoboken
PB  - John Wiley & Sons
KW  - Retail trade
KW  - Marketing
KW  - Consumer goods
KW  - Commerce de d�etail
KW  - Biens de consommation
KW  - marketing
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Industries
KW  - Retailing
KW  - bisacsh
KW  - Direct
KW  - TRAVEL
KW  - Shopping
KW  - fast
N1  - Includes index; Includes bibliographical references and index; Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207832
ER  -