Thain, Greg,  1954- <br/><br/>
Store wars :  the FMCG battle for mindspace and shelfspace, online and in-store / 
Greg Thain and John Bradley. 
 - 2nd edition. 
 - Chichester ;  Hoboken :  John Wiley & Sons,  2012. 
 - 1 online resource 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. 
<br/><br/><label>ISBN: </label>9781119207832 1119207835 
<br/><br/><label>Source: </label>0398F55A-A5FF-45A5-85B8-EFC26768D238  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>LCCN: </label>2012019067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade.<br/>Marketing.<br/>Consumer goods.<br/>Commerce de d�etail.<br/>Marketing.<br/>Biens de consommation.<br/>marketing.<br/>BUSINESS & ECONOMICS--Industries--Retailing.<br/>BUSINESS & ECONOMICS--Marketing--Direct.<br/>TRAVEL--Shopping.<br/>Consumer goods<br/>Marketing<br/>Retail trade
<br/><br/><label>LC Class. No.: </label>HF5429 
<br/><br/><label>Dewey Class. No.: </label>381./1