TY  - BOOK
AU  - Chevalier,Michel
AU  - Lu,Pierre Xiao
TI  - Luxury China: market opportunities and potential 
SN  - 9781119199755
AV  - HF5415.33.C6 C48 2010eb
U1  - 658.800951 22
PY  - 2010///
CY  - Singapore, Hoboken, N.J.
PB  - John Wiley & Sons (Asia)
KW  - Consumer behavior
KW  - China
KW  - Case studies
KW  - Luxury
KW  - Consommateurs
KW  - Comportement
KW  - Chine
KW  - �Etudes de cas
KW  - Luxe
KW  - BUSINESS & ECONOMICS
KW  - Distribution
KW  - bisacsh
KW  - Marketing
KW  - General
KW  - fast
KW  - lcgft
KW  - rvmgf
N1  - Includes bibliographical references (pages 241-243) and index; Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass
N2  - A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199755
ER  -